• GR
  • INTEGRATED
  • Ecommerce
  • XR / EXPERIENTIAL
  • VIDEO
  • ABOUT

GAVIN REA

UX, Marketing Strategy & Creative Production Director

  • GR
  • INTEGRATED
  • Ecommerce
  • XR / EXPERIENTIAL
  • VIDEO
  • ABOUT

Club Monaco - 'Culture Club' - Tumblr

With over 265,000 fans, Culture Club is the flagship platform for Club Monaco's social community. Focused on encouraging fans to "get inspired by what inspires us"; culturally relevant content is curated around the brand pillars of Photography, Fashion, Art, Travel and Music. 

While the majority of content is chosen by staff across the brand and its partners, each month features a new contributor to take the reigns as a guest content editor. Past featured contributors have included street fashion photographer Tommy Ton, Michael Williams of A Continuous Lean, and luxury book publisher and lifestyle brand, Assouline. 

 

Design, Creative Development, Channel Management, Web App Development, Content & Channel Strategy

  Club Monaco  website / navigation / blog
  Club Monaco  'Culture Club' Tumblr
 'Culture Club' Tumblr - design & layout
 'Culture Club' Tumblr - image

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