eCommerce Website
Adairs Limited is an Australian public company, deriving revenue from the retail sale of homewares and home furnishings. The company employs approximately 2,000 people, operates in Australia and New Zealand, and is administered by its head office in Victoria, Australia.

Adairs is famous for its high quality linen and bedroom designer sheets.

Adairs were looking to convert their current eCommerce site to the latest version of epiServer due to increased demands of online sales over the 2020 pandemic.

Agency
LEVO (Clemenger BBDO Group), Sydney

Role
Senior Project Manager

Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Website Design
Technical Development

Visit site
http://www.adairs.com.au

eCommerce Websites & Mobile Apps
Endeavour Group (Dan Murphy’s & BWS) operate more than 1,740 stores across the nation through their Dan Murphy’s and BWS brands. By leveraging data and insights from over 5.6 million active My Dan’s members and Appy Deals, they create personalised experiences and industry-leading product ranges that meet their customers exactly where they are.

The main focus of the role was to project manage the addition of a number of key personalisation features to the Dan Murphy and BWS websites and Mobile Apps as well as work with the Responsys (Oracle) and Amperity developers to produce unique audiences to maximise returns in the pursuit of improved personalisation for customer marketing and communications.

Achievements included:
Launching first personalised BWS Catalogue with pricing
Defined Approach for DMP App Integration,
Agreed Delivery of Amperity Audiences for Facebook.
Recommendation on Loyalty rewards Platform for BWS
Launch of BWS delivery App (1hr delivery guarantee)
Launch of the EndeavourX personalisation engine

Client
Endeavour Group, Sydney (Woolworths)

Role
Senior Project Manager

Project scope
E-commerce build
Social Media
Website & Mobile App Design
UX
Content Production
Content Strategy
Digital Strategy
Website Development
Technical Development

Visit site
http://www.endeavourgroup.com.au

eCommerce Website & User Centric Design
To address skill shortages in priority areas, TAFE NSW is establishing Centres of Excellence in Manufacturing, connecting industry and education partners to deliver innovative Microskills, Microcredentials, and Higher Apprenticeships. The Centres of Excellence in Manufacturing is a joint initiative between the Australian Government and NSW Government under the National Skills Agreement.

The main focus of the role was to project manage the introduction of a number of new manufacturing focused cources onto the TAFE NSW website and ensuring they met strict governance rules and fundamental UX disciplines as well as following existing TAFE NSW course patterns for enrolment.

In this role I leveraged my Industrial Engineering qualifications to drive process optimisation, workflow efficiency, and continuous improvement initiatives. I've led digital transformation and service improvement initiatives across the Manufacturing Centre of Excellence (MCoE) project. Designed and implemented continuous improvement frameworks, business process mapping, and governance models to drive operational efficiency and improve student services delivery. Partnered with digital solutions teams to embed technology-enabled change, streamline systems, and enhance the student experience. Applied agile methodologies, analytics, and stakeholder engagement to ensure sustainable transformation outcomes and knowledge sharing across the organisation.

Client
TAFE NSW - Centres of Excellence in Manufacturing

Role
Continuous Improvement Specialist / SCRUM Master

Project scope
E-commerce build
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Website Development
Technical Development

Visit site
http://www.tafensw.edu.au

UX & e-commerce Website
The myPlates 'Special Number Plate' site required a major overhaul with improvements to the customer experience on the web site by consolidating plates offering onto one site with a modernized and standardized look and feel and incorporating more interactivity within content selection and plate design using Flex.

The Challenge
Provide a user friendly, enticing and educational tool for choosing individualised number plates. The objective is to increase the awareness of the online offering from the RTA by making it more appealing to consumers.

The Solution
Much improved User experience. Integrated back end database. Content management system. Integrated ad serving technologies. Fully interactive Design - FLEX coded. Full reporting and analytics

The Result
Increase in page views. Generated significant new revenue streams and brand awareness. Delivered projects to business critical dates and to budget including a secondary market capability via a plate resale site where plate traders can buy and sell content. An auction site whereby suitable surrendered plate content is placed back into circulation through auction. Expanded the RTA’s reach via affiliate schemes, targeting the message to customers via targeted advertising on the website and, incorporating memberships that support retention promotion and marketing campaigns. Full reporting and analytics.

Agency
The RTA, Sydney

Role
Senior Digital Producer

Project scope
User Interface Design
eCommerce
Requirements Documentation
Workshops

Visit site
https://myplates.com.au

Design, UX & Website
We worked with Barneys Warehouse in developing a new brand platform that we activated through all digital touch points: email, online ads, web and social media.

Agency
Wednesday, New York

Role
Senior Digital Producer

Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Strategy
Digital Strategy
Website Design
Technical Development

Visit site
http://www.barneyswarehouse.com

'Born for Beauty' - Website Content
Estée Lauder was looking to create some additional content on their company website to give some background on their amazing founder, Josephine Esther "Estée" Mentzer. Through a series of historical images and stories the content helps to produce an insight into the full brands story as seen through a depiction of its legendary founder.

Agency
Wednesday, New York

Role
Senior Digital Producer

Project scope
e-Commerce
Art Direction
Content Management
 

Visit site
http://www.esteelauder.com

'All 4 the Driver' - Website
Subaru requested a new-look website designed to allow fast, user-friendly navigation as well as offering a platform for new digital experiences.

The new platform gives Subaru the opportunity to create content unique to the site and bring the customer-centric philosophy of All 4 the Driver to life using rich media.

Subaru's new website was rolled out in several phases and included:
•  Build your own Subaru
•  Model comparison tools
•  Owners' portal - MySubaru
•  Mobile sites
•  Finance and Insurance
•  Service and maintenance

Agency
Isobar, Sydney

Role
Senior Digital Producer

Project scope
e-Commerce
Art Direction
Content Management
 

Visit site
http://www.subaru.com.au

The Standard Hotel - website
The project set out to articulate the look, feel and experience of The Standard's online identity through a complete redesign of its booking site. 

Each property springs to life through striking video loops, painting a picture of the experience that awaits and creating a sense that the revelry never ends. By integrating all aspects of The Standard's digital and offline presence, this arresting site became a cohesive extension — in tone, design, and technology — of the brand's dynamic personality.

...

The 'Standard Culture' Tumblr
Before every brand had a blog, The Standard knew the value of being able to communicate directly to its ever growing fan base. The Standard Culture has continued to make the brand even bigger, communicating daily on topics including culture, art, music, and fashion to thousands of family, friends, and fans. 

Rich content contributed by an influential creative network, coupled with industry leading engagement initiatives, The Standard Culture presents ongoing opportunities to reinforce brand values, multiply awareness and engage a global community. Connecting these cultural dots, The Standard upholds a level of authenticity in its communication and acts as a hub for cultural association.

Agency
Alldayeveryday, New York

Role
Executive Producer (Digital)

Project Scope
Art Direction
E-commerce/Booking Engine
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design

Visit Sites
http://www.standardhotels.com
http://thestandard.tumblr.com

UX, Website & Booking Engine
One & Only resorts are one of the most prestigious and exclusive holiday destinations in the World. Set in some of the most beautiful locales in the world, a rare collection of jewel-like resorts embraces individually authentic styles and personalities born of their local culture. Remote island retreats, enchanting palaces and contemporary haute chic villas, each feature a genuine hospitality and a lively energy that are unrivalled.

The role involved coordinating the efforts of the UX, Creative team, Business Analysts and Developers to scope, design, document and build both a visually rich but also a functional complex booking engine for the Worlds elite and most fastidious holiday makers. 

Agency
ROKKAN, New York

Role
Senior Digital Producer

Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design
Social Media
Technical Development

Visit site
https://www.oneandonlyresorts.com

eCommerce Website
A newly revitalized armaniexchange.com was created, bringing to life the range of activity across the iconic brand within a single commercial site. Distinct worlds within the site for both men and women were required as well as leveraging the strong social following of leading influencers to help redefine the brand to a new audience.

Agency
Wednesday, New York

Role
Senior Digital Producer

Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Website Design
Technical Development

Visit site
http://www.armaniexchange.com

eCommerce Website
Working for Zoe Media Group, the digital media division of Rachel Zoe Inc., as their Interactive Project Manager I oversaw and managed the tech and web development for their in-house and overseas development teams from their HQ based on Melrose Ave, West Hollywood.

Zoe Media Group (ZMG) reaches over 2 million subscribers through daily email newsletters and The Zoe Report site, which has more than 12 million followers through social media platforms (Facebook, Instagram, Twitter, Pinterest, Snapchat and more).

Agency
Zoe Media Group, Los Angeles

Role
Interactive Project Manager

Project scope
E-commerce
Social Media
Website Design
UX
Content Production
Technical Development

Visit site
https://rachelzoe.com
 

'She is Tacori' - Website & Campaign Page
Tacori is renowned and desired around the world for its distinct, handcrafted engagement jewelry. Wednesday's challenge was to create an integrated campaign to transform Tacori's fashion jewelry presence, nurture its engagement jewelry business and evolve the brand's relationship with its consumers through a fresh lifestyle approach.

Since its inception, Tacori has prided itself on a legacy unlike any other. Based in Los Angeles, the family-owned business passionately handcrafts unique pieces that epitomize effortless California style.

To showcase Tacori as a globally renowned destination for beautiful jewelry, Wednesday’s ambition was to create a brand strategy and campaign that celebrates the enigmatic spirit of the brand. Alongside a new visual identity, the integration of an immersive content strategy invites users to learn more about the brand’s product within an elevated context.

The result is a fully integrated campaign that shares Tacori's innovation through print, OOH, in-store campaign, digital including the campaign hub along with supporting social content that weaves the Tacori narrative throughout every touchpoint.

Agency
Wednesday, New York

Role
Senior Project Manager

Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Integrated Campaign
Website Design
Technical Development

Visit Site
http://www.tacori.com