How do you get a younger audience to take notice of new flavours? You appeal to their competitive side. Doritos 'Battle of the Flavours' was promoted on TV and lived online through Facebook. We enlisted the help of two fighters -- a Mexican wrestler and a Thai kick boxer and allowed our audience to decided the winner.

A Mexican wrestler and a Thai kick boxer fight it out to represent a battle of flavours between Doritos’ two new launches, Hot Mexican Salsa and Thai Sweet Chilli. A consumer promotion, running for eight weeks, will enable people to vote for their favourite flavour at battleoftheflavours.com. Participants stand to win from a pool of $65,000 in prize money.

Project scope
Art Direction
Social Media
Microsite Design
Content Production
Content Strategy
Integrated Campaign
Social Media
Technical Development

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Battle of the Flavors