The 24 hour guy never misses a thing, even when he’s asleep. Wake up to an update of the most important activity going on in your social networks, and all the news, sports and music headlines that matter to you.

24HR LIFE is a customizable alarm clock that grabs the most important posts from Facebook, Twitter, Foursquare and Instagram, plus breaking stories in news, sports and music, and packages it all into one simple debrief – so you’ll never miss a thing.

24HR LIFE is brought to you by Garnier Fructis Style Power Gels & Putties, 24 hour style for your 24 hour life.

Garnier Fructis needed a campaign to drive awareness of their new line of men's products.

The 24-hour guy never misses a thing, even when he’s asleep. The campaign consisted of a microsite, iMedia, social, how-to videos, and its very own mobile app. 24HR LIFE is a customizable alarm clock that grabs the most important posts from Facebook, Twitter, Foursquare, and Instagram — plus breaking news, sports and music — and packages it all into one simple debrief, so you’ll never miss a thing.

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Garnier 24hr Life support

Garnier USA