Wednesday created a new Armani.com, bringing to life the range of activity across Armani's extensive brand portfolio within a single commercial site. Distinct worlds within the site for each of the brand's individual lines were created, including Armani, Armani Collezioni, Emporio Armani, Armani Jeans and Armani Junior.
Agency
Wednesday
Role
Senior Digital Producer
Services
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design
Social Media
Technical Development
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Tacori is renowned and desired around the world for its distinct, handcrafted engagement jewelry. Wednesday's challenge was to create an integrated campaign to transform Tacori's fashion jewelry presence, nurture its engagement jewelry business and evolve the brand's relationship with its consumers through a fresh lifestyle approach.
Since its inception, Tacori has prided itself on a legacy unlike any other. Based in Los Angeles, the family-owned business passionately handcrafts unique pieces that epitomize effortless California style.
To showcase Tacori as a globally renowned destination for beautiful jewelry, Wednesday’s ambition was to create a brand strategy and campaign that celebrates the enigmatic spirit of the brand. Alongside a new visual identity, the integration of an immersive content strategy invites users to learn more about the brand’s product within an elevated context.
The result is a fully integrated campaign that shares Tacori's innovation through print, OOH, in-store campaign, digital including the campaign hub along with supporting social content that weaves the Tacori narrative throughout every touchpoint.
Role
Senior Project Manager
Services
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design
Social Media
Technical Development
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One & Only resorts are one of the most prestigious and exclusive holiday destinations in the World. Set in some of the most beautiful locales in the world, a rare collection of jewel-like resorts embraces individually authentic styles and personalities born of their local culture. Remote island retreats, enchanting palaces and contemporary haute chic villas, each feature a genuine hospitality and a lively energy that are unrivalled.
The role involved coordinating the efforts of the UX, Creative team, Business Analysts and Developers to scope, design, document and build both a visually rich but also a functional complex booking engine for the Worlds elite and most fastidious holiday makers.
Services
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design
Social Media
Technical Development
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We set out to articulate the look, feel and experience of The Standard's online identity through a complete redesign of its booking site.
Each property springs to life through striking video loops, painting a picture of the experience that awaits and creating a sense that the revelry never ends. By integrating all aspects of The Standard's digital and offline presence, this arresting site became a cohesive extension — in tone, design, and technology — of the brand's dynamic personality.
Services
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design
Social Media
Technical Development
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Milk stands at the crossroads of the fashion, music, photography, and film worlds. A media company based out of new york and los angeles - milk spans contemporary culture and is a hub for nurturing creativity and supporting partnerships with some of the industry’s most visionary talent and innovative brands.
http://www.milkstudios.com
https://mi.lk
With over 265,000 fans, Culture Club is the flagship platform for Club Monaco's social community. Focused on encouraging fans to "get inspired by what inspires us"; culturally relevant content is curated around the brand pillars of Photography, Fashion, Art, Travel and Music.
While the majority of content is chosen by staff across the brand and its partners, each month features a new contributor to take the reigns as a guest content editor. Past featured contributors have included street fashion photographer Tommy Ton, Michael Williams of A Continuous Lean, and luxury book publisher and lifestyle brand, Assouline.
Design, Creative Development, Channel Management, Web App Development, Content & Channel Strategy
I managed the project that was to undertake the redesign and build of the GE.com 'responsive' website for the US, China, India and Brazil. It involved co-ordinating a team that consisted of designers, copywriters, UX, content strategists, developers and account services. The project was controlled using an Agile methodology requiring daily scrum meetings and regular sign off meetings with 20 plus stake holders within the GE organization (US based and internationally).
Other responsibilities included:
- Led a cross-functional team partnered with the GE digital marketing team, managing client expectations, deliverables and communication
- Co-ordinated the design, UX and production of the GE.com website supporting product brands including web portals throughout Europe across languages, cultures and legal regimes including Brazil, China, India etc.. all while keeping responsive design and clean user experience priorities.
- Manage the development, testing and implementation (roll out) of the final site including a customized CMS (Content Central) built using drupal written in PHP.
Agency
The Barbarian Group
Role
Senior Digital Producer
Project scope
UX
Art Direction
Technical Development
Content Strategy
Language Translation
Content Migration
Social Strategy
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www.ge.com
Gillette has superiority claim data that proves men prefer Gillette Fusion ProGlide over the competition. The NFL No Debate (Final Say with Clay) platform was an application that allowed us to leverage this claim in a relevant way for consumers. We know that Gillette guys are passionate sports fans who love to debate the best in sports. They debate the teams, players, the calls and everything else about football and the NFL. Combining this insight with the superior claims, we arrived at the concept: The best will always be debated. The best shave will not.
Agency
Atmosphere Proximity
Role
Senior Digital Producer
Services
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design
Social Media
Technical Development
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http://www.armaniexchange.com
Launched the Verizon Asai Pacific (APAC) website
Google Tags
Google Analytics
Kissmetrics
Gated Forms
Downloaded assets
Services
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design
Social Media
Technical Development
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Garnier Fructis wanted a complete site rebrand that combined both content and utility. The result was Find Your Strength to Shine: an all-animated-gif microsite that went beyond just showcasing product benefits and reviews — it gave users new and exciting ways to take their personal style to the max.
Subaru has unveiled a new-look website designed to allow fast, user-friendly navigation as well as offering a platform for new digital experiences.
Simple navigation is the centrepiece of the new design, which offers new ways to connect
to consumers and enhance their experience beyond traditional media.
The new platform, developed by newly appointed digital agency Isobar, gives Subaru the
opportunity to create content unique to the site and bring the customer-centric philosophy
of All 4 the Driver to life using rich media.
Subaru's new website will be rolled out in several phases and will include:
• Build your own Subaru
• Model comparison tools
• Owners' portal - MySubaru
• Mobile sites
• Finance and Insurance
• Service and maintenance
Says Nick Senior, Subaru managing director: "Car buying habits are constantly changing
with more people using the web to research and review their next vehicle purchase. Our
website is often the first introduction to the Subaru brand.
"We also know that Subaru owners love to keep up to date with what's happening and
subaru.com.au is the perfect way to reach them.
The rapidly changing pace of digital technology means we need to think a bit differently
about how we communicate with our customers and prospective customers and this new
site allows us to not do that, but to also interact with them in a way they choose".
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http://www.subaru.com.au
The 24 hour guy never misses a thing, even when he’s asleep. Wake up to an update of the most important activity going on in your social networks, and all the news, sports and music headlines that matter to you.
24HR LIFE is a customizable alarm clock that grabs the most important posts from Facebook, Twitter, Foursquare and Instagram, plus breaking stories in news, sports and music, and packages it all into one simple debrief – so you’ll never miss a thing.
24HR LIFE is brought to you by Garnier Fructis Style Power Gels & Putties, 24 hour style for your 24 hour life.
Garnier Fructis needed a campaign to drive awareness of their new line of men's products.
The 24-hour guy never misses a thing, even when he’s asleep. The campaign consisted of a microsite, iMedia, social, how-to videos, and its very own mobile app. 24HR LIFE is a customizable alarm clock that grabs the most important posts from Facebook, Twitter, Foursquare, and Instagram — plus breaking news, sports and music — and packages it all into one simple debrief, so you’ll never miss a thing.
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How do you get a younger audience to take notice of new flavours? You appeal to their competitive side. Doritos 'Battle of the Flavours' was promoted on TV and lived online through Facebook. We enlisted the help of two fighters -- a Mexican wrestler and a Thai kick boxer and allowed our audience to decided the winner.
A Mexican wrestler and a Thai kick boxer fight it out to represent a battle of flavours between Doritos’ two new launches, Hot Mexican Salsa and Thai Sweet Chilli. A consumer promotion, running for eight weeks, will enable people to vote for their favourite flavour at battleoftheflavours.com. Participants stand to win from a pool of $65,000 in prize money.
Project scope
Art Direction
Social Media
Microsite Design
Content Production
Content Strategy
Integrated Campaign
Social Media
Technical Development
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Battle of the Flavors
RTA - myPlates
Overview:
The myPlates 'Special Number Plate' site required a major overhaul with improvements to the customer experience on the web site by consolidating plates offering onto one site with a modernised and standardised look and feel and incorporating more interactivity within content selection and plate design using Flex.
Year: 2008 Tasks: User Interface Design, eCommerce, Requirements Documentation, Workshops RTA - myPlates
The RTA is the NSW State Government agency responsible for: improving road safety, testing and licensing drivers and registering and inspecting vehicles. The RTA has a vast range of customers, including 4.6 million drivers and owners of 5.1 million vehicles in NSW who generate almost 24 million road-related transactions per year. The myPlates 'Special Number Plate' site required a major overhaul with improvements to the customer experience on the web site by consolidating plates offering onto one site with a modernised and standardised look and feel and incorporating more interactivity within content selection and plate design using Flex
• The Challenge: Provide a user friendly, enticing and educational tool for choosing individualised number plates. The objective is to increase the awareness of the online offering from the RTA by making it more appealing to consumers. The Solution:
• Much improved User experience. Integrated back end database. Content management system. Integrated ad serving technologies. Fully interactive Design - FLEX coded. Full reporting and analytics
• The Result:
• Increase in page views. Generated significant new revenue streams and brand awareness. Delivered projects to business critical dates and to budget including a secondary market capability via a plate resale site where plate traders can buy and sell content. An auction site whereby suitable surrendered plate content is placed back into circulation through auction. Expanded the RTA’s reach via affiliate schemes, targeting the message to customers via targeted advertising on the website and, incorporating memberships that support retention promotion and marketing campaigns. Full reporting and analytics.
Challenged to extend mobile engagement with AT&T’s American Idol sponsorship, Joule created an experience that didn’t stop after a simple with a mobile voting text.
After casting their vote for their favourite idol, fans received a confirmation message made up of a two-screens that allowed them to easily access extra exclusive American Idol content. This deeply immersive mobile site allowed them to get closer to the contestants, go behind the scenes of each episode and take part in a weekly interactive quiz to compete against other American Idol fans nationwide. Moreover, come voting time next week, people simple had to tap on the image of their favourite contestant to vote rather than texting in.
The outcome: hundreds of thousands of one-time visitors became weekly visitors and voters. Thousands of votes were shared across Facebook and Twitter. And the number of votes increased massively thanks to the simpler tap-to-vote feature.
Weiden + Kennedy New York
Media Monks Amsterdam
This was a Senior Producer role, working closely with the Executive Producer and a team of internal creative and external vendors to design and build the digital elements for the ESPN’s SportCenter “Da-Da-Da, Da-Da-Da” campaign. The elements required are managing the build and deployment of the high impact digital banners, pre-roll videos of the TVC and the design and build of a customizable Admin Tool for producing XML banners and DOOH creative to a predetermined template format.
In this debut spot for the SportsCenter Brand Campaign, whenever you hear the iconic “Da-Da-Da, Da-Da-Da,” you know something amazing just happened.
This ESPN SportsCenter campaign features athletes singing the famous "DaDaDa, DaDaDa" sound that plays at the beginning of the show, reinforcing the show's association with great sporting moments. The commercial, which is by Wieden & Kennedy, New York, was directed by Jake Scott with Mike McGee as VFX supervisor and work from our New York and London teams.
ESPN has traditionally aired ads for SportsCenter, its famed highlights show, only on ESPN networks—a strategy that senior marketing director Seth Ader told Adweek last year was "a treat for our viewers to stay tuned during the commercials."
Well, now everyone's getting a treat.
A new SportsCenter campaign that broke on Saturday will air beyond ESPN properties, and takes a different approach than the deadpan "This Is SportsCenter" work, which has been widely celebrated.
The 60-second launch spot, posted below, features a range of athletes, from amateurs to pros, who sing the "DaDaDa, DaDaDa" sound that plays at the beginning of SportsCenter broadcasts—as they perform impressive feats in their particular sports.
"Fans have a strong emotional connection with the show," said Aaron Taylor, ESPN's svp of marketing. "And what we realized is that 'DaDaDa' is emotional shorthand for not only the great moments that happen in sports, but how SportsCenter presents those moments—giving context to them with perspective and personality."
Athletes featured in the ad include Chris Chester, Robert Griffin III, Kory Lichtensteiger, Will Montgomery, Alfred Morris, Tyler Polumbus, Trent Williams, Stephen Curry, Landon Donovan, Sam Gagner, Jimmie Johnson, Patrick Kane, Clayton Kershaw, Andrew McCutcheon, Jason Pierre-Paul, Justin Tuck, Paul Rabil, Maria Sharapova, Bubba Watson and Russell Westbrook.
The campaign, from Wieden + Kennedy in New York, will include digital creative that will be updated over time to include timely "DaDaDa" moments.
ESPN is looking to boost the profile of SportsCenter, whose ratings have slipped slightly of late as other networks have developed similar formats.
To promote the all-new Chrysler 200, Wieden+Kennedy Portland partnered with Stopp and MPC Creative to deliver a first-of-its-kind interactive, photoreal virtual reality experience. ‘Beneath the Surface’ is a four-minute experiment, pushing the boundaries of what’s doable in virtual reality. Using the latest Oculus Rift DK2 headset, users are immersed in a beautiful rendering of the Chrysler 200 and taken on an audiovisual tour of the car and the state-of-the-art facilities that make such a vehicle possible.
The creative production challenge was to maintain maximum visual quality while creating an ‘exploding car’. Together, Wieden+Kennedy, Stopp and MPC Creative achieved this. The user can experience it firsthand as the car flies apart and encircles them, showing off the quality and craftsmanship of the vehicle. The user interacts with the car parts in real-time, which allows the viewer to cue additional immersive film content. The virtual tour is augmented by an explosive soundscape that literally shakes the car beneath the user.
The project used both the CG expertise and interactive VR development of the combined MPC LA and MPC NY studios to craft the photoreal environment and over 150 individual car parts. From surgical precision welding through to robotically aligned panels, MPC ensured the VR experience had a fluid sense of presence, with a careful eye on the balance of real-time 3D and video playback within Oculus Rift.
Technical details of the project include:
- Oculus DK2 is the latest development kit from Oculus, allowing the user to lean in to see details as fine as the wood grain on the veneered dashboard.
- Epic Games’ “Unreal Engine 4” enables the most realistic real-time rendering available in VR to date. The scene as a whole has nearly 3 million polygons, all rendered stereoscopically at 75 fps.
- The sound system combines custom soundtracks, voiceovers, spatial sound effects triggering all around the user and a 300-watt vibration servo for bass enhancement.
- The installation runs off of top of the line water-cooled gaming PCs pushed to the limit in order to squeeze maximum visual performance out of them.
- To augment the 360° videos we have boosted the frame rate, painted out all of the stitching errors common in VR video, and added game engine generated stereoscopic particles for an added sense of depth and realism.
All images used with permission from Rut Sigurdardottir.
As part of a large internal and external team, We assisted with the initial User Interface strategy and then worked to help produce the multitude of screen states for the media components. The touch screen was built by Sagem in France, and was launched in April 2010.
The Telstra T-Hub® is so much more than just a home phone. Modern households require modern solutions and the T-Hub® is perfect for a smoother running home. It’s all about being easy-to-use with its touch screen operation, cordless handset and access to a wide range of internet sites. Plus, with clever features like its digital calendar and multiple texting to eligible numbers, it’s sure to become the most useful item in your home.
• The Challenge: Provide a user friendly, enticing and practical means to stay in touch with the latest News, Sport and weather via a touch pad device. Transcoded video would be used as the means to deliver up to date bulletins.
The Solution:
◦ Full feature flash video player. Content management system. Integrated ad serving technologies. Full reporting and analytics.
• The Result:
◦ Successful launch to market in April 2010. Generated significant new revenue streams and brand awareness. Received critical acclaim on ease of use. Retained Customers who would have otherwise disconnected their home land line. Firmware updateable - this is able to be peformed remotely. Full reporting and analytics.
I helped document and design the UI for the Inflight Entertainment system for the fleet of new A380 Airbus planes deliverd to Qantas Airways.
Year: 2006
Tasks: User Interface Design, eCommerce QANTAS A380 - Inflight Entertainment
• In 2005 Qantas had ordered its first three Airbus A380’s and engagedme as well as designers to develop the inflight entertainment (IFE) system for the aircraft. The design team conducted a usability evaluation plan and user research for the entire cabin. This comprised economy and business cabins, the first class suites designed by Marc Newson, and the crew panel and PDA. Interactions were evaluated for both touch screen and hand controls, as well as screen size, distance from seat to screen and suite controls for first class passengers. The IFE was developed in Flash, and reflects the technical limitations of the aircraft and the software capabilities of the time.
• The Challenge: Create an interactive touch screen environment capable of the following:
• Pre Ordering of Meals, Drinks, Newspapers and other cabin needs. Preselection of Audio playlists. Passenger Service Recovery via Air to Ground communications. Electronic Passenger Information Lists Delivery to Aircraft. Electronic Forms. Arrival and Connecting Gate Information on board aircraft. Duty Free. Maintenance Management. Designing the system with first class in mind was very difficult, as Qantas has a policy of not contacting these customers for such purposes. Design with the users in mind, without actually talking to your users or seeing the environment they'd be in.
• The Solution:
• Seat mounted touch screens and PDA's Full feature flash video player. Content management system. UI designs. Full reporting and analytics
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Over the past three years NAB have introduces a range of sales kiosks situated around their ATMs in the thoroughfares of 80 metro shopping centres. Each of these digital kiosks provides a range of services to the people waiting to use the ATM. But three years is a long time in digital innovation, so NAB tasked us with developing the new Kiosk 2.0. This evolution would need to stop, attract and engage prospective new customers.
Overview:
I Project Managed the delivery of a touch screen digital interface to be used within a new series of kiosks for NAB to help sell banking products within Westfield shopping centres (malls).
Year: 2010 Tasks: User Interface Design, eCommerce Banking Portal NAB - Banking Kiosks
• To create the next generation of Banking kiosk that truly extends the reach of NAB into the retail environment of shopping centres. The kiosk should be highly visible, interactive and accessible. It should present NAB/BNZ as a forward thinking retailer with good ideas and product presented in innovative ways.
• The Challenge: NAB’s objectives for the NAB digital kiosk were to:
◦ Develop demo prototypes that partially demonstrate the types of interactions available to the end user. Provide a user interface that engages the user to interact. Creating a ‘WOW’ experience for the internal stakeholders of NAB. Ensure the creative ideas and user journey help to convert product sales Provide an easily scalable framework for future phases of the project. Define a new standard of content touch interaction. Bring to life the customer value proposition (CVP) of ‘Stop’, ‘Shop’, Learn’.
• The Solution:
◦ Touch screen application. Content management system. UI and UX designs Full reporting and analytics
• The Result:
◦ First to market Touch Screen Technology. Generated significant new revenue streams and brand awareness. Increased Customer satisfaction ratings. Full reporting and analytics.
Kiosk 2.0 was a more than worthy evolution. Users engaged with the tools available, downloading product brochures and other content to their mobiles via both Bluetooth and QR codes. For the less tech-savvy, a range of printed product descriptions were also distributed. During the trial phase our strategy saw a 25% increase in sales, coupled with a 13% rise in customer satisfaction. The Kiosk of the Future was helping to secure a financially stable future for our customers, new and old.
The 5 Day Tommy John InStyle Print Ad / Creativity / Campaign Brief USA/UK/AUST/ Ads of the World / Coloribus / AdAge / AdForum
In our ongoing quest to bring you every single side of the entire world of music, we're proud to announce Style Stage, Noisey's new style section, in partnership with Garnier Fructis.
Services
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design
Social Media
Technical Development
Visit Site:
How do you get a younger audience to take notice of new flavours? You appeal to their competitive side. Doritos 'Battle of the Flavours' was promoted on TV and lived online through Facebook. We enlisted the help of two fighters -- a Mexican wrestler and a Thai kick boxer and allowed our audience to decided the winner.
Visit Site:
Society depends on the Internet for nearly everything but rarely do we step back and recognize its endless intricacies and unsettling omnipotence. From the brilliant mind of Werner Herzog comes his newest vehicle for exploration, a playful yet chilling examination of our rapidly interconnecting online lives.
Herzog documents a treasure trove of interviews of strange and beguiling individuals—ranging from Internet pioneers to victims of wireless radiation, whose anecdotes and reflections weave together a complex portrait of our brave new world. Herzog describes the Internet as “one of the biggest revolutions we as humans are experiencing,” and yet he tempers this enthusiasm with horror stories from victims of online harassment and Internet addiction.
For all of its detailed analysis, this documentary also wrestles with profound and intangible questions regarding the Internet’s future. Will it dream, as humans do, of its own existence? Can it discover the fundamentals of morality, or perhaps one day understand the meaning of love? Or will it soon cause us—if it hasn’t already—more harm than good?
The film is presented by systems security leader, NETSCOUT, who named Pereira & O’Dell New York to Agency of Record in early 2015. The agency has been working on a variety of initiatives including developing Netscout's brand platform, Guardians of the Connected World, of which the documentary is a key launching pad for.
NFL Fans are some of the most passionate fans in the world. They endlessly debate the teams, players, calls and everything else about football. The ‘No Debate’ platform provides fans with a place to debate current weekly topics throughout the 2012 season. Utilizing Clay Matthews of the Green Bay Packers as our authoritative figure, no longer were the debates open ended. At the end of each week, Clay provided fans with his ‘Final Say’ and declared a winner.
Agency
Atmosphere Proximity, New York
Role
Producer
Project Scope
Video production
Copywritting
Art Direction
Casting
Props
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Gillette 'No Debate' Case Study
Estée built her company with the perfect mix of know-how, dedication, persistence, passion, family commitment–and a lot of free samples.
VISA Prepaid cards were looking to A-B test a potential TVC for a new product allowing customers to add money to a VISA card and then spend it like a debit or credit card…however it had set predefined limits so you could never get carried away and spend more than you should.
We created 2 animatics to help sell the idea to a test audience. The animatic required illustrators, voice over and animators to edit the original storyboard created by the art director and copywriter.
Learn more about VISA 'Prepaid' Cards:
VISA Prepaid Website
VISA Prepaid TVC
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VISA Prepaid Animatic
In 2018 in Austin to tell everyone that there’s an easier way to save receipts. Additionally, we transformed a local flower shop into SX Small Biz, giving small business and the self employed center stage.
