I managed the project that was to undertake the redesign and build of the GE.com 'responsive' website for the US, China, India and Brazil. It involved co-ordinating a team that consisted of designers, copywriters, UX, content strategists, developers and account services. The project was controlled using an Agile methodology requiring daily scrum meetings and regular sign off meetings with 20 plus stake holders within the GE organization (US based and internationally).

Other responsibilities included: 
- Led a cross-functional team partnered with the GE digital marketing team, managing client expectations, deliverables and communication
- Co-ordinated the design, UX and production of the GE.com website supporting product brands including web portals throughout Europe across languages, cultures and legal regimes including Brazil, China, India etc.. all while keeping responsive design and clean user experience priorities.
- Manage the development, testing and implementation (roll out) of the final site including a customized CMS (Content Central) built using drupal written in PHP.

Agency
The Barbarian Group

Role
Senior Digital Producer

Project scope
UX
Art Direction
Technical Development
Content Strategy
Language Translation
Content Migration
Social Strategy

Visit site
www.ge.com