Gillette has superiority claim data that proves men prefer Gillette Fusion ProGlide over the competition. The NFL No Debate (Final Say with Clay) platform was an application that allowed us to leverage this claim in a relevant way for consumers. We know that Gillette guys are passionate sports fans who love to debate the best in sports. They debate the teams, players, the calls and everything else about football and the NFL. Combining this insight with the superior claims, we arrived at the concept: The best will always be debated. The best shave will not.

Agency
Atmosphere Proximity

Role
Senior Digital Producer

Services
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design
Social Media
Technical Development

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