NFL Fans are some of the most passionate fans in the world. They endlessly debate the teams, players, calls and everything else about football. The ‘No Debate’ platform provides fans with a place to debate current weekly topics throughout the 2012 season. Utilizing Clay Matthews of the Green Bay Packers as our authoritative figure, no longer were the debates open ended. At the end of each week, Clay provided fans with his ‘Final Say’ and declared a winner.

Agency
Atmosphere Proximity, New York

Role
Producer

Project Scope
Video production
Copywritting
Art Direction
Casting
Props

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Gillette 'No Debate' Case Study