Over the past three years NAB have introduces a range of sales kiosks situated around their ATMs in the thoroughfares of 80 metro shopping centres. Each of these digital kiosks provides a range of services to the people waiting to use the ATM. But three years is a long time in digital innovation, so NAB tasked us with developing the new Kiosk 2.0. This evolution would need to stop, attract and engage prospective new customers.

Overview:
I Project Managed the delivery of a touch screen digital interface to be used within a new series of kiosks for NAB to help sell banking products within Westfield shopping centres (malls).

Year: 2010 Tasks: User Interface Design, eCommerce Banking Portal NAB - Banking Kiosks

•    To create the next generation of Banking kiosk that truly extends the reach of NAB into the retail environment of shopping centres. The kiosk should be highly visible, interactive and accessible. It should present NAB/BNZ as a forward thinking retailer with good ideas and product presented in innovative ways.  

•    The Challenge: NAB’s objectives for the NAB digital kiosk were to: 
◦    Develop demo prototypes that partially demonstrate the types of interactions available to the end user. Provide a user interface that engages the user to interact. Creating a ‘WOW’ experience for the internal stakeholders of NAB. Ensure the creative ideas and user journey help to convert product sales Provide an easily scalable framework for future phases of the project. Define a new standard of content touch interaction. Bring to life the customer value proposition (CVP) of ‘Stop’, ‘Shop’, Learn’.
•     The Solution:
◦    Touch screen application. Content management system. UI and UX designs Full reporting and analytics

•    The Result:
◦    First to market Touch Screen Technology. Generated significant new revenue streams and brand awareness. Increased Customer satisfaction ratings. Full reporting and analytics.

Kiosk 2.0 was a more than worthy evolution. Users engaged with the tools available, downloading product brochures and other content to their mobiles via both Bluetooth and QR codes. For the less tech-savvy, a range of printed product descriptions were also distributed. During the trial phase our strategy saw a 25% increase in sales, coupled with a 13% rise in customer satisfaction. The Kiosk of the Future was helping to secure a financially stable future for our customers, new and old.