RTA - myPlates
Overview:
The myPlates 'Special Number Plate' site required a major overhaul with improvements to the customer experience on the web site by consolidating plates offering onto one site with a modernised and standardised look and feel and incorporating more interactivity within content selection and plate design using Flex.

Year: 2008 Tasks: User Interface Design, eCommerce, Requirements Documentation, Workshops RTA - myPlates

The RTA is the NSW State Government agency responsible for: improving road safety, testing and licensing drivers and registering and inspecting vehicles. The RTA has a vast range of customers, including 4.6 million drivers and owners of 5.1 million vehicles in NSW who generate almost 24 million road-related transactions per year. The myPlates 'Special Number Plate' site required a major overhaul with improvements to the customer experience on the web site by consolidating plates offering onto one site with a modernised and standardised look and feel and incorporating more interactivity within content selection and plate design using Flex

•    The Challenge: Provide a user friendly, enticing and educational tool for choosing individualised number plates. The objective is to increase the awareness of the online offering from the RTA by making it more appealing to consumers. The Solution:
•    Much improved User experience. Integrated back end database. Content management system. Integrated ad serving technologies. Fully interactive Design - FLEX coded. Full reporting and analytics

•    The Result:
•    Increase in page views. Generated significant new revenue streams and brand awareness. Delivered projects to business critical dates and to budget including a secondary market capability via a plate resale site where plate traders can buy and sell content. An auction site whereby suitable surrendered plate content is placed back into circulation through auction. Expanded the RTA’s reach via affiliate schemes, targeting the message to customers via targeted advertising on the website and, incorporating memberships that support retention promotion and marketing campaigns. Full reporting and analytics.