Subaru has unveiled a new-look website designed to allow fast, user-friendly navigation as well as offering a platform for new digital experiences.

Simple navigation is the centrepiece of the new design, which offers new ways to connect
to consumers and enhance their experience beyond traditional media.
The new platform, developed by newly appointed digital agency Isobar, gives Subaru the
opportunity to create content unique to the site and bring the customer-centric philosophy
of All 4 the Driver to life using rich media.

Subaru's new website will be rolled out in several phases and will include:
•  Build your own Subaru
•  Model comparison tools
•  Owners' portal - MySubaru
•  Mobile sites
•  Finance and Insurance
•  Service and maintenance

Says Nick Senior, Subaru managing director: "Car buying habits are constantly changing
with more people using the web to research and review their next vehicle purchase. Our
website is often the first introduction to the Subaru brand.

"We also know that Subaru owners love to keep up to date with what's happening and
subaru.com.au is the perfect way to reach them.

The rapidly changing pace of digital technology means we need to think a bit differently
about how we communicate with our customers and prospective customers and this new
site allows us to not do that, but to also interact with them in a way they choose".

Visit Site
http://www.subaru.com.au