Tacori is renowned and desired around the world for its distinct, handcrafted engagement jewelry. Wednesday's challenge was to create an integrated campaign to transform Tacori's fashion jewelry presence, nurture its engagement jewelry business and evolve the brand's relationship with its consumers through a fresh lifestyle approach.

Since its inception, Tacori has prided itself on a legacy unlike any other. Based in Los Angeles, the family-owned business passionately handcrafts unique pieces that epitomize effortless California style.

To showcase Tacori as a globally renowned destination for beautiful jewelry, Wednesday’s ambition was to create a brand strategy and campaign that celebrates the enigmatic spirit of the brand. Alongside a new visual identity, the integration of an immersive content strategy invites users to learn more about the brand’s product within an elevated context.

The result is a fully integrated campaign that shares Tacori's innovation through print, OOH, in-store campaign, digital including the campaign hub along with supporting social content that weaves the Tacori narrative throughout every touchpoint.

Role
Senior Project Manager

Services
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Integrated Campaign
Website Design
Social Media
Technical Development

Visit Site

http://www.tacori.com