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GAVIN REA

Marketing Strategy & Creative Production Director

  • GR
  • INTEGRATED
  • Ecommerce
  • XR / EXPERIENTIAL
  • VIDEO
  • ABOUT

Wells Fargo

 Wells Fargo - Food bank charity Amongst the many charities that Wells Fargo supports it has a long running Food Bank drive around the holidays helping gather food for the needy. Wells Fargo is wanting to initiate a Food Drive over the Holiday per
Wells Fargo - PR & Exposure The Food Bank charity will get exposure in the annual Macy’s Thanksgiving Parade in NYC.
Wells Fargo - Wish Lists on Amazon Pantry Turning a physical Food Bank into a digital version for further reach and greater impact utilizing existing product features on Amazon. Why a Digital Food Drive? You’ll be getting more food to children
Wells Fargo - Food Bank Wish List User Flow Whats driving awareness and the steps involved in completing a donation via the campaign landing page and Amazon wish list page.
Wells Fargo - Campaign Landing Page Wireframes indicating the essential elements required to fulfill the digital food bank donations..
Wells Fargo - Amazon Wish List page A tiled format will enable users to easily choose the mostly curated food items highlighted as the most readily needed for the Charities.
Wells Fargo - Amazon payment screen Wireframe of existing Amazon payment screen with addition of drop down functionality for delivery address to local Food Bank. We can customize the landing page to give as much detail as necessary to explain way
Wells Fargo - Instagram Shoppable functionality (‘one click’ donations) Use new functionality on Instagram to make it easier for people to donate the types of food the Food Banks are in need of the most. Opportunities to push the idea further:
Wells Fargo - Instagram Shoppable donations Turning a physical Food Bank into a digital version via a mobile device and one click donations will reduce the barrier of entry for people willing to make a donation.
Wells Fargo - Campaign messaging To reduce complexity of messaging and potential confusion Wells Fargo is better to partner with only one charity to launch the idea…but there is further potential to create unique affiliate links for all charities
Wells Fargo - The Results https://welcome.wf.com/foodbank/
Wells Fargo - The Results After teaming up with https://www.feedingamerica.org Wells Fargo was able to collect both food and money donations that totaled over 55 million meals.

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