eCommerce Website
Adairs Limited is an Australian public company, deriving revenue from the retail sale of homewares and home furnishings. The company employs approximately 2,000 people, operates in Australia and New Zealand, and is administered by its head office in Victoria, Australia.

Adairs is famous for its high quality linen and bedroom designer sheets.

Adairs were looking to convert their current eCommerce site to the latest version of epiServer due to increased demands of online sales over the 2020 pandemic.

Agency
LEVO (Clemenger BBDO Group), Sydney

Role
Senior Project Manager

Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Production
Content Strategy
Digital Strategy
Website Design
Technical Development

Visit site
http://www.adairs.com.au

UX, Design & Website
I managed the project that was to undertake the redesign and build of the GE.com 'responsive' website for the US, China, India and Brazil. It involved co-ordinating a team that consisted of designers, copywriters, UX, content strategists, developers and account services. The project was controlled using an Agile methodology requiring daily scrum meetings and regular sign off meetings with 20 plus stake holders within the GE organization (US based and internationally).

Other responsibilities included: 
- Led a cross-functional team partnered with the GE digital marketing team, managing client expectations, deliverables and communication.
- Co-ordinated the design, UX and production of the GE.com website supporting product brands including web portals throughout Europe across languages, cultures and legal regimes including Brazil, China, India etc.. all while keeping responsive design and clean user experience priorities.
- Manage the development, testing and implementation (roll out) of the final site including a customized CMS (Content Central) built using drupal written in PHP.

Agency
The Barbarian Group

Role
Senior Digital Producer

Project scope
UX
Art Direction
Technical Development
Content Strategy
Language Translation
Content Migration
Social Strategy

Visit site
www.ge.com

DEFENCE JOBS AUSTRALIA - recruitment website

www.defencejobs.com.au

The Defence Force Recruiting team had noticed a recent drop off of enrolments to all sections of the Defence forces including Army, Navy and Airforce. There was a need to review the current recruitment website to iron out any User experience issues that were potentially contributing to the fall off of potential enlistment. Additional attention was paid to enhance sections of the site to address women and indigenous recruiting in the military.

A number of interactive videos were also created highlighting the exciting opportunities available to new enlistees as well as integrated campaigns featuring the benefits of signing up.

As a result of these approaches the Australian Defence Force saw a steady increase in the number of visitors to the site and subsequent applications.

Client
Defence Jobs Australia

Role
Senior Project Manager

Project scope
Creative review and sign off
Project Management
Digital asset creation - dynamic display banners
Digital asset trafficking
Team leadership / Mentoring

Visit site
https://www.defencejobs.gov.au/

Design, UX & Website
We worked with Barneys Warehouse in developing a new brand platform that we activated through all digital touch points: email, online ads, web and social media.

Agency
Wednesday, New York

Role
Senior Digital Producer

Project scope
Art Direction
E-commerce
Social Media
Website Design
UX
Content Strategy
Digital Strategy
Website Design
Technical Development

Visit site
http://www.barneyswarehouse.com